Increase circulation
Improve canvassing and distribution of newspapers, magazines and leaflets
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- How can I boost circulation?
- How can I plan rounds more effectively?
- How can I cut costs on distribution?
Being able to increase circulation is a priority for every regional and national press house. To save money it is also crucial to plan the most efficient rounds for deliveries and canvassing.
Prospex works throughout the regional press to:
- Boost circulation
- Plan deliveries and canvassing rounds
- Promote titles to advertisers
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© Crown Copyright 2007 Licence Number 100022749 |
Boost circulation
Find new subscribers for direct delivery of your newspaper by targeting appropriate offers to the different types of people who live within your circulation area.
Divide your potential readers into lifestyle groups, such as mature families in semi detached houses or pensioners in council accommodation so that you can approach them with the right offer. Canvass specific households which have gardens with a gardening voucher in return for subscribing to your paper, but offer a pensioner in a flat a free two week trial.
Plan newspaper rounds effectively
Newspaper rounds where delivery addresses are widely dispersed waste the deliverer’s time and ultimately your wage bill. Making rounds as compact and equal as possible saves you money.
Import your reader addresses directly into our mapping system, Prospex, choose the ideal number of delivery points per round and let it run. Within minutes Prospex calculates similar household visits within compact rounds. Manually tweak your rounds where specific addresses need to be grouped together or amendments made.
Export these rounds straight into Excel or other admin software for an easy-to-follow list. Use this with maps that look just like the A-Z, but also display each individual numbered household as well as clear street names within that round, reducing room for errors.
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© NAVTEQ 2007 |
Reduce distribution costs
Delivering your newspapers as soon as possible to your newsagents ensures maximum sales. Having the most efficient delivery route from the press to all newsagents is therefore crucial to your profit.
Input your newsagent addresses simply into our mapping software to find the quickest route between all newsagents. Export the route into Excel or other admin software for a clear list of delivery addresses and the sequence order. It takes into account road speeds, one way and no entry restrictions so the most efficient route is taken. This ensures you get the headlines out at the earliest opportunity, saving you time and money.
Highlight your strengths and secure new business
Show how your newspapers are more relevant to an advertiser than your competitors to secure new advertising revenue.
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"Prospex has helped us boost circulation and reduce distribution costs. It’s easy to use and the support is excellent." Lee Payne, Newspaper Sales Manager, Gazette Media Company |
Advertising departments use Prospex as a map presentation and data comparison tool. Easily simulate an advertiser’s core area by producing a drive time catchment. Overlay your newspaper circulation onto a map to quickly demonstrate the extent of your media coverage.
A tight interface with JICREG online, the regional press readership website sees a seamless link between all the papers in the UK, so comparisons can made.
Find out more about Prospex
To find out more or to buy Prospex, call us on 01904 701020 or complete our enquiry form detailing your requirements.