Simulate drive times
Understand driving habits, manage sales territories and define real catchment areas
- Who lives within 30 minutes of our store?
- How long will customers drive for to reach us?
- Are our territories balanced to minimise driving and maximise account visits?
- What is the quickest route from A to B?
- How can I find out which newspapers my customers read?
Driving times and proximity affect customer behaviour on a daily basis. Being able to accurately simulate a customer driving from point to point, a salesman driving from account to account and the catchment area an outlet lies within, enables you to make informed decisions on how to change and improve the service you offer.
Accurate drive times
Accurately simulate driving throughout the country with the easy to use Drive Time wizard in Prospex. Using up-to-date comprehensive digital road network data the wizard takes into account:
- Nineteen different traffic speed settings
- The type of area you are driving in
- The time of day
- Congestion zones
- Type of vehicle
So, for example, built up areas decrease the driving time and dual carriageways enable you to drive faster.
Use drive times to:
- Target your advertising by creating a core store catchment
- Maximise account visits and minimise driving by creating sales territories from scratch
- Find the best route from A to B
- Plan media campaigns more effectively by visualising store and customer catchments alongside media catchments
Target your advertising by creating a store catchment
Use the Drive Time wizard to create a catchment area of the postcode sectors reached from your store in a given maximum time, for example a 30-minute drive. Colour code all the sectors reached in ten, 20 and 30 minutes to map the 'advertising' area around your store, banded by drive time minutes. Use this map to target your direct mail and advertising to properties within your 30-minute catchment to ensure advertising spend is not wasted on people out of reach of your store. 
Maximise account visits and minimise driving by creating sales territories from scratch
Divide up a chosen area or the whole country into naturally balanced drive time catchments by simulating driving from several locations simultaneously. Use these sales to territories to plan routes in order to maximize the number of account visits and minimise the amount of driving.
To speed up the manual process of creating catchment areas for all your outlets, use the wizard to create overlapping catchments of your whole network.
Find the best route from A to B
Find the quickest way to get from one place to another. Simply input the start and end location postcodes or place names and watch Prospex calculate the quickest or shortest route, how long it takes and which roads to take.
Plan media campaigns more effectively by visualising store and customer catchments alongside media catchments
Export your Prospex drive time catchment directly into JICREG to run a readership report on that area. View the catchment with the appropriate newspaper titles overlaid on a map for instant assessment of the best publications to advertise in so that you reach the most suitable and maximum number of customers.
Find out more about Prospex
To find out more or to buy Prospex, call us on 01904 701020 or complete our enquiry form detailing your requirements.