Prospex, market analysis mapping software
Know your customers better and make improved market planning decisions with our market analysis mapping software, Prospex.
Easy-to-use and flexible, Prospex gives you the ability to compare your data with demographic and consumer data and visualise trends in your local and national markets.
What can I use Prospex for?
Use to plot sales territories, find new customers, plan store locations and schedule delivery calls. This powerful planning tool helps you produce in-depth data reports backed up by easy-to-interpret maps.
Saving time and money in a variety of industries, Prospex is the solution to a range of planning and marketing tasks:
- Analyse your markets
Visualise your stores, competitors and customers; understand patterns in their behaviour - Create territories and optimise call schedules
Balance work loads and save on fuel and journey times - Plan media campaigns
Visualise your media campaigns and the results - Increase circulation
Improve canvassing and distribution of newspapers, magazines and leaflets - Know your customers better
Understand your customers and find more of them - Simulate drive times
Understand customer driving habits, manage sales territories and define real catchment areas - Plan and promote new store locations
Find the most profitable location for your store and market it to potential customers - Understand the needs of the health market
Assess health needs and match services accordingly
Easy to use and share
Because Prospex is based on Microsoft technology, finding your way around the menus is intuitive and there are a choice of wizards to run through popular tasks. ProspexShare allows you to share data, maps and results with your colleagues, reducing the need to duplicate work. 
What drives the software?
Prospex brings together sophisticated mapping, drive time simulation, database, spreadsheet analysis, reporting and lifestyle consumer data. The software incorporates:
- Mapping back cloths from Ordnance Survey, NAVTEQ and Collins Bartholomew, giving a road atlas look to your maps and allowing you to choose layers of information to display on your maps, such as roads, place names and coastline
- Postcode and administrative boundaries allowing you to create territories, dealerships and customer areas. Show sales hotspots, media, government and retail boundaries
- Individual points on the map that accurately plot any postcoded data, such as your customers, stores, outlets and competitor locations
- A drive time simulator allowing you to create drive time catchments and use scheduling and routing capabilities
- Geodemographic people classifications and lifestyle data helping you understand your customers and find more of them
Cost effective planning and presenting
Our price list details the costs of a standard Prospex system. To discuss your individual requirements please call us on 01904 701020.
Supporting you further
Buying the Prospex software is the first step in a long relationship with Beacon Dodsworth. Once purchased, we do not leave you to work it out for yourself. We offer each new client two complimentary days of training; not only getting you started but ensuring the software is making a difference from day one.
Unlimited telephone support by dedicated consultants during office hours and regular User Groups ensure you get the most out of the software, along with email updates, newsletters and comprehensive online help. In addition, your feedback drives further development ensuring the software continually meets your requirements.