Demographic data

Geodemographic, Census and lifestyle surveys based on postcode and administrative geography

Demographic data enhances your understanding of customers adding valuable insight to your analysis. 

Demographics help classify your data and visualise business performance.

Demographic data improves customer understanding
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Demographic data mapped as index values

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P² People & Places

Built from Census and lifestyle data, P² People & Places is a comprehensive cost effective geodemographic classification that categorises and describes the behaviours, attitudes and lifestyles of people living in the UK.

Image from our website P² People & Places, the cost-effective geodemographic classification

P² People & Places, cost effective geodemographics

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Lifestyle Survey Data

Britain, and its population, is changing at a faster pace than ever before. Having the most current and robust data available is vital to social, financial and commercial decision making.

ONS and the BPS logos

Lifestyle survey data from ONS and the BPS

Census 2011

The Census is the only mandatory comprehensive survey describing the UK population. The subjects covered by the census are wide ranging from age, sex, and ethnicity to housing type and tenure to occupation, commuting methods and social grade. The most detailed datasets available on administrative and postcode geographies.

Front page of census questionnaire

Comprehensive survey data for all the UK