Loving Local – How Targeting Close to Home Creates a Successful Marketing Campaign

April 18, 2013

With the rise of digital advertising and the decline of the local print media why are local campaigns still so important? For a start people tend to spend the majority of their income within a few miles of where they …

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Mapping for a healthier and happier UK

March 13, 2013

In the news recently there have been reports that the UK is lagging behind other countries for many health indicators. The five biggest avoidable killers are heart disease, cancer, stroke, lung disease and liver disease. These are classified as avoidable since …

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Going Further for Fairtrade with 2011 Census Data

February 25, 2013

Fairtrade Month is designed to raise awareness of fair trade and why it is important. The Fairtrade consumer campaign enables food producers in the developing world to get a fairer deal for their produce, allowing them to improve their communities …

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Getting to the Heart of the Matter

February 11, 2013

World Heart Day There are an estimated 2.7 million people in the UK living with coronary heart disease (CHD), and with 82,000 deaths each year it is the UK’s biggest killer.  There are several risk factors for CHD; including smoking, …

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Our Partnership with Google Maps

February 8, 2013

Google’s mapping technology is quite impressive and can be a good base for some exciting GIS solutions, but for it to be of optimum use to businesses, it needs detailed data and a group of experienced developers with a deep …

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How Mapping Cancer Can Help Save Lives

January 23, 2013

We believe that geodemographic analysis can help health professionals to effectively plan social marketing campaigns by showing how particular diseases can be linked to certain segments of the population. Knowing who is at risk allows us to better understand the …

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The Benefits of Using Postcode Boundaries

November 30, 2012

Have you ever thought about your postcode?  In addition to being key for delivering post, when linked to demographics it also allows you to go a step further by asking questions such as; Within a defined area: “How many people …

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Keeping Your Database Up to Date

November 9, 2012

It’s very important that you check the contacts on your database and update them. One of the things that does change over time is postcodes and we have a page of free tools and data on our site that lets …

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Google Maps of Outdoor Campaigns: National to Street View

August 22, 2012

As with any outdoor advertising campaign measuring the projected return on investment is key before buying campaigns and advertisers want a way to know what effect they are likely to have. To calculate this, key industry players in the Netherlands …

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Is OpenData really free?

May 16, 2012

The UK has been at the forefront of having and using really high quality digital geographical data for a number of years. This has ranged from our Census every 10 years to address-based products like Royal Mail PAF data. The …

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