Google Maps of Outdoor Campaigns: National to Street View

August 22, 2012

As with any outdoor advertising campaign measuring the projected return on investment is key before buying campaigns and advertisers want a way to know what effect they are likely to have. To calculate this, key industry players in the Netherlands …

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Oil shortages: Improving emergency response rates

February 21, 2012

The last newsletter from  EnergyMarketPrice  is consistent with the warnings from economist Jeff Rubin [i] in telling us world oil demand will increase despite the weak economic environment [ii]. Today’s headline Iran ‘halts oil sales to France and Britain’ is …

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Going Dutch: BD makes outdoor media measurement in the Netherlands more measurable

October 11, 2011

You know how clever our developers are, right? Well, they’ve gone and excelled themselves this time. That’s right, we’re part of the team that developed the WORLD EXCLUSIVE research methodology to make measuring the impact of out-of-home advertising in the …

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