How Census Data Connects You With Your Customer

February 2, 2017

It doesn’t matter what the size of a business is, we all need to gather information in order to help us make those important decisions. With the latest Census data we can find out more about our customers and better influence the overall …

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Your data is a resource. Can you afford not to use it?

January 23, 2017

“Information is the oil of the 21st century, and analytics is the combustion engine” – Peter Sondergaard, senior vice president at Gartner Big data is transforming the way businesses understand and interact with customers. Analysing large datasets enables businesses to identify …

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Franchise Area Mapping & Location Analysis Using Prospex GIS

December 1, 2016

This blog describes how area mapping and location analysis can be used to help businesses identify store locations such as new franchises. Identifying and understanding new locations for stores is a complicated process. There’s a range of demographic and geographical factors that …

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GIS Day Data Mapping Software

November 16, 2016

Today is the annual World GIS (Geographical Information System) day. It’s great to see an increasing number of businesses and individuals embrace the use of GIS software to understand, manage, analyse and present geographical, spatial and customer data. Here you …

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ABC1 vs P2 People & Places: How have demographics changed?

November 3, 2016

How have demographics changed? The NRS social grade is a system of demographic classifcation that was developed over 50 years ago to classify readership for the print industry. The classification is based on the occupation of the head of the …

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Can I have postcode to postcode drive time and distance lookup tables

October 10, 2016

Postcode Sector to Sector Beacon Dodsworth produces a data product (TimeTravel) with postcode sector to postcode sector drive times and distances for all of the UK. The TimeTravel data table has distance and time values for peak, off-peak, HGV and …

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Stopping smoking: How to target smokers using geodemographics

October 6, 2016

No tobacco day is observed on the 31st May and is intended to encourage a 24-hour period of abstinence from all forms of tobacco consumption. This got us thinking about how we can use geodemographics to target smokers and direct anti-smoking …

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Postcode Areas & Mapping Software

September 13, 2016

It’s understandably rare that mainstream TV quizzes ask questions about postcode areas. But that’s exactly what happened on Only Connect (popular BBC2 quiz show) last night. The question was What is next in this sequence: [B]irmingham, [E]ast London, [G]lasgow? Those …

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Using GIS Software & Ordnance Survey Data Products to Map EV Range

August 2, 2016

We used one of the OS (Ordnance Survey) open data products in our Prospex GIS software to calculate driving routes for an Electronic Vehicle (EV) based on the distribution of charge points. Joel travels from Durham to York a few times a …

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Developing an online mapping tool for the SRUS

May 24, 2016

We’re pleased to announce that we have secured a contract with Transport Focus to provide an online mapping tool for road users in England. Transport Focus are a transport watchdog and one of their statutory responsibilities is measuring the public’s …

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