Geodemographic analysis of traditional mill towns

Filed in: General News

June 13, 2017

Geodemographic analysis unlocks a range of opportunities for private and public sector organisations. From delivering services to marketing products geodemographic analysis provides the insight and intelligence required for effective decision making.

The invention of the sewing machine revolutionised the textile industry and today is #NationalSewingMachineDay (13th June 2017).

The production of textiles was the main British industry at the beginning of the 18th century and continued until its peak in the 20th century.

We thought we’d look at the demographics of a couple of traditional mill towns to see if there are still any similarities in the types of people who live there.

The north of England contains many towns and factories that were built around the industry and this can often still be seen in a town’s architecture and landscape.

The map below displays Batley, which is in West Yorkshire, and Rochdale, a town in Greater Manchester.

The coloured points represent postcode sectors that have been coded with P2 People & Places geodemographic data. The analysis shows that both towns contain more households with the following classifications C – J – K.

Visit P2 People & Places to read the descriptions and learn more about the classifications.

If you’d like to better understand a location or learn more about the demographic types that are important to your business give us a call 01904 701020.

+44 (0)1904 701020

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