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Franchise Area Mapping & Location Analysis Using Prospex GIS

December 1, 2016

This blog describes how area mapping and location analysis can be used to help businesses identify store locations such as new franchises. Identifying and understanding new locations for stores is a complicated process. There’s a range of demographic and geographical factors that …

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GIS Day Data Mapping Software

November 16, 2016

Today is the annual World GIS (Geographical Information System) day. It’s great to see an increasing number of businesses and individuals embrace the use of GIS software to understand, manage, analyse and present geographical, spatial and customer data. Here you …

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Google Maps of Outdoor Campaigns: National to Street View

August 22, 2012

As with any outdoor advertising campaign measuring the projected return on investment is key before buying campaigns and advertisers want a way to know what effect they are likely to have. To calculate this, key industry players in the Netherlands …

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