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Stopping smoking: How to target smokers using geodemographics

October 6, 2016

Stoptober is back once again and since its inception in 2012 it has encouraged almost 1 million* people to quit. We first published this blog on 10.10.13 but it is still just as relevant now. ___________________________________________________________________________________ This month the Stoptober campaign gives …

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Visualising demographic data: GP Prescriptions

July 3, 2013

Good visualisation delivers a message and helps the discovery of patterns in data. People look at the graphs first, the numbers last.  At Beacon Dodsworth we specialise in demographic data – data about people – and with our flagship Geographical …

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Don’t Forget to Screen if You Want to Live Longer…

June 9, 2013

To mark Cervical Cancer Prevention Week (24th to 30th January 2016), we wanted to explore the geodemographic targeting methods available to organisations that could help to raise awareness on how important screening can be in detecting and curing Cervical Cancer. …

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Demographics: Prescriptions by GP Practices

May 24, 2013

Following the recent release of data from the Health and Social Care Information Centre, we have downloaded c.300 million records of prescriptions by GP Practices. This data has already thrown up some interesting demographics and we would like to share …

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GIS Mapping and Emergency Planning: Supply Routes

April 25, 2013

We are going to investigate ways in which Geographic Information Systems (GIS) can help organisations plan logistics when a serious emergency hits. Now, before we get started we need to make it quite clear that this is a purely hypothetical …

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Mapping for a healthier and happier UK

March 13, 2013

In the news recently there have been reports that the UK is lagging behind other countries for many health indicators. The five biggest avoidable killers are heart disease, cancer, stroke, lung disease and liver disease. These are classified as avoidable since …

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Getting to the Heart of the Matter

February 11, 2013

World Heart Day There are an estimated 2.7 million people in the UK living with coronary heart disease (CHD), and with 82,000 deaths each year it is the UK’s biggest killer.  There are several risk factors for CHD; including smoking, …

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How Mapping Cancer Can Help Save Lives

January 23, 2013

We believe that geodemographic analysis can help health professionals to effectively plan social marketing campaigns by showing how particular diseases can be linked to certain segments of the population. Knowing who is at risk allows us to better understand the …

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