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Geodemographics and the University of East London

February 28, 2017

As the University of East London pass their 6-month mark of using our geodemographic classification, P2 People & Places, Professor Allan Brimicombe, Head of The Centre for Geo-Information Studies, provided us with an update about how it’s being used and their …

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Franchise Area Mapping & Location Analysis Using Prospex GIS

December 1, 2016

This blog describes how area mapping and location analysis can be used to help businesses identify store locations such as new franchises. Identifying and understanding new locations for stores is a complicated process. There’s a range of demographic and geographical factors that …

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Stopping smoking: How to target smokers using geodemographics

October 6, 2016

Stoptober is back once again and since its inception in 2012 it has encouraged almost 1 million* people to quit. We first published this blog on 10.10.13 but it is still just as relevant now. ___________________________________________________________________________________ This month the Stoptober campaign gives …

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Postcode Areas & Mapping Software

September 13, 2016

It’s understandably rare that mainstream TV quizzes ask questions about postcode areas. But that’s exactly what happened on Only Connect (popular BBC2 quiz show) last night. The question was What is next in this sequence: [B]irmingham, [E]ast London, [G]lasgow? Those …

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London’s demographics have changed since the last mayoral election

February 11, 2016

In May many Londoners will go to the polls to elect a new mayor. Using P2 People & Places we’re going to explore how geodemographics can be used to understand the different types of people that live in London and …

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