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GIS mapping household spend on fruit and vegetables

May 15, 2017

It’s National Vegetarian Week (#Nationalvegetarianweek) which runs from 15th to 21st May 2017. You might think that the benefits of eating plenty of fruit and veg are widely known but unfortunately there are still some people that don’t eat their …

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Geodemographics and the University of East London

February 28, 2017

As the University of East London pass their 6-month mark of using our geodemographic classification, P2 People & Places, Professor Allan Brimicombe, Head of The Centre for Geo-Information Studies, provided us with an update about how it’s being used and their …

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Franchise Area Mapping & Location Analysis Using Prospex GIS

December 1, 2016

This blog describes how area mapping and location analysis can be used to help businesses identify store locations such as new franchises. Identifying and understanding new locations for stores is a complicated process. There’s a range of demographic and geographical factors that …

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Stopping smoking: How to target smokers using geodemographics

October 6, 2016

No tobacco day is observed on the 31st May and is intended to encourage a 24-hour period of abstinence from all forms of tobacco consumption. This got us thinking about how we can use geodemographics to target smokers and direct anti-smoking …

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Postcode Areas & Mapping Software

September 13, 2016

It’s understandably rare that mainstream TV quizzes ask questions about postcode areas. But that’s exactly what happened on Only Connect (popular BBC2 quiz show) last night. The question was What is next in this sequence: [B]irmingham, [E]ast London, [G]lasgow? Those …

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London’s demographics have changed since the last mayoral election

February 11, 2016

In May many Londoners will go to the polls to elect a new mayor. Using P2 People & Places we’re going to explore how geodemographics can be used to understand the different types of people that live in London and …

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