May 16, 2013
Exploring the consumer habits around baked goods using lifestyle data and geodemographic profiling This week marks National Real Bread Maker and National Sandwich Week, celebrations of yeast activated baked goods and the joy they bring us. This got us thinking, …
April 30, 2013
I count myself as being very lucky in how I was brought up by my parents. I appreciate it more as I get older. There are things that I took for granted which many in the world would just love …
April 25, 2013
We are going to investigate ways in which Geographic Information Systems (GIS) can help organisations plan logistics when a serious emergency hits. Now, before we get started we need to make it quite clear that this is a purely hypothetical …
April 18, 2013
With the rise of digital advertising and the decline of the local print media why are local campaigns still so important? For a start people tend to spend the majority of their income within a few miles of where they …
March 22, 2013
Today, Friday 22nd of March, the day after the Spring Equinox, heavy snowfall is predicted for the Peak District National Park. This has the potential for blocking the roads crossing the park; with the first section of road blocked being …
March 20, 2013
Are you a morning person? Is it ‘wake up it’s a beautiful morning’ or ‘Heaven knows I’m miserable now’? Personally, I’m not a ‘morning person’. I love my bed and sleeping, as people who know me well will testify! January …
March 15, 2013
As a York based GIS company we thought it was only right to celebrate the birthday of a York born mapping legend, a man who revolutionised the world of epidemiology, John Snow. John Snow was born in York on 15 …
March 14, 2013
Does the Greek letter pi (π) conjure really boring maths lessons from your youth? Then it might surprise you to learn that some people actually celebrate the magical number each March 14th. That date is 3/14 in American format, echoing pi’s approximate …
March 13, 2013
In the news recently there have been reports that the UK is lagging behind other countries for many health indicators. The five biggest avoidable killers are heart disease, cancer, stroke, lung disease and liver disease. These are classified as avoidable since …
March 4, 2013
Whether its crime rates, road data or even who buys what cat food and where they buy it, modern society has a greater appreciation for the power of data and are keen to share it with everyone. This has led …
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