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Mapping Cyclists Using GIS & Census Data

March 22, 2017

The Big Pedal is the UK’s largest inter-school cycling and scootering challenge. It’s designed to inspire pupils, staff and parents to cycle or scooter to school. In 2017 The Big Pedal will return on the 20 March and run for …

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Geodemographics and the University of East London

February 28, 2017

As the University of East London pass their 6-month mark of using our geodemographic classification, P2 People & Places, Professor Allan Brimicombe, Head of The Centre for Geo-Information Studies, provided us with an update about how it’s being used and their …

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Scheduling Software Prospex GIS

February 22, 2017

Schedule Manager in Prospex GIS – User Guide This powerful feature in Prospex GIS enables users to optimise call visit schedules for an individual or even an entire field force. The schedule can be displayed on a map and even …

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How Census Data Connects You With Your Customer

February 2, 2017

It doesn’t matter what the size of a business is, we all need to gather information in order to help us make those important decisions. With the latest Census data we can find out more about our customers and better influence the overall …

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Your data is a resource. Can you afford not to use it?

January 23, 2017

“Information is the oil of the 21st century, and analytics is the combustion engine” – Peter Sondergaard, senior vice president at Gartner Big data is transforming the way businesses understand and interact with customers. Analysing large datasets enables businesses to identify …

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Franchise Area Mapping & Location Analysis Using Prospex GIS

December 1, 2016

This blog describes how area mapping and location analysis can be used to help businesses identify store locations such as new franchises. Identifying and understanding new locations for stores is a complicated process. There’s a range of demographic and geographical factors that …

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GIS Day Data Mapping Software

November 16, 2016

Today is the annual World GIS (Geographical Information System) day. It’s great to see an increasing number of businesses and individuals embrace the use of GIS software to understand, manage, analyse and present geographical, spatial and customer data. Here you …

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ABC1 vs P2 People & Places: How have demographics changed?

November 3, 2016

How have demographics changed? The NRS social grade is a system of demographic classifcation that was developed over 50 years ago to classify readership for the print industry. The classification is based on the occupation of the head of the …

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Can I have postcode to postcode drive time and distance lookup tables

October 10, 2016

Postcode Sector to Sector Beacon Dodsworth produces a data product (TimeTravel) with postcode sector to postcode sector drive times and distances for all of the UK. The TimeTravel data table has distance and time values for peak, off-peak, HGV and …

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Stopping smoking: How to target smokers using geodemographics

October 6, 2016

Stoptober is back once again and since its inception in 2012 it has encouraged almost 1 million* people to quit. We first published this blog on 10.10.13 but it is still just as relevant now. ___________________________________________________________________________________ This month the Stoptober campaign gives …

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