You are browsing the archives for June 2017

Geodemographic data and the outdoor advertising industry

June 30, 2017

We’re delighted to announce the latest phase of our relationship with Route Research Ltd; who have incorporated our P2 People & Places (P2) geodemographic data into multiple delivery systems used by key businesses in the outdoor advertising industry. Route Research Ltd produce …

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Visualising health data unlocks a range of opportunities

June 15, 2017

Mapping health related data alongside P2 People & Places (geodemographic classification) provides valuable and actionable insight that enhances a range of processes such as: Marketing awareness campaigns Identifying locations for clinics Aligning resources effectively such as budget, staff and facilities …

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Geodemographic analysis of traditional mill towns

June 13, 2017

Geodemographic analysis unlocks a range of opportunities for private and public sector organisations. From delivering services to marketing products geodemographic analysis provides the insight and intelligence required for effective decision making. The invention of the sewing machine revolutionised the textile industry …

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Why Men’s Health doesn’t have to be a pain in the…

Writing as an English man with the associated stiff upper lip, it’s very easy to ignore health issues and bury the proverbial head in the sand believing it won’t ever affect me… This unfortunately is a dangerous attitude to take. …

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