You are browsing the archives for April 2013

Helping Charities With Geodemographic Data and GIS Mapping

April 30, 2013

I count myself as being very lucky in how I was brought up by my parents. I appreciate it more as I get older. There are things that I took for granted which many in the world would just love …

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GIS Mapping and Emergency Planning: Supply Routes

April 25, 2013

We are going to investigate ways in which Geographic Information Systems (GIS) can help organisations plan logistics when a serious emergency hits. Now, before we get started we need to make it quite clear that this is a purely hypothetical …

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Map of the Month – Ordnance Survey Midrange and Meridian Transport Network

April 23, 2013

This month we are looking at two sets of data from the free Midrange raster maps and the Meridian transport network. As this article is published during Wallace and Gromit’s Big Breakfast Week, where people get together at breakfast time …

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Loving Local – How Targeting Close to Home Creates a Successful Marketing Campaign

April 18, 2013

With the rise of digital advertising and the decline of the local print media why are local campaigns still so important? For a start people tend to spend the majority of their income within a few miles of where they …

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