Mapping spend on Tea in the UK

August 14, 2017

National #AfternoonTeaWeek (GIS mapping analysis) Drinking tea is one of the great British traditions and lots of people love a cuppa whether it’s on their lunch, as part of an afternoon get together or first thing in the morning to …

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Geodemographic data and the outdoor advertising industry

June 30, 2017

We’re delighted to announce the latest phase of our relationship with Route Research Ltd; who have incorporated our P2 People & Places (P2) geodemographic data into multiple delivery systems used by key businesses in the outdoor advertising industry. Route Research Ltd produce …

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Visualising health data unlocks a range of opportunities

June 15, 2017

Mapping health related data alongside P2 People & Places (geodemographic classification) provides valuable and actionable insight that enhances a range of processes such as: Marketing awareness campaigns Identifying locations for clinics Aligning resources effectively such as budget, staff and facilities …

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Geodemographic analysis of traditional mill towns

June 13, 2017

Geodemographic analysis unlocks a range of opportunities for private and public sector organisations. From delivering services to marketing products geodemographic analysis provides the insight and intelligence required for effective decision making. The invention of the sewing machine revolutionised the textile industry …

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Why Men’s Health doesn’t have to be a pain in the…

Writing as an English man with the associated stiff upper lip, it’s very easy to ignore health issues and bury the proverbial head in the sand believing it won’t ever affect me… This unfortunately is a dangerous attitude to take. …

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GIS mapping household spend on fruit and vegetables

May 15, 2017

It’s National Vegetarian Week (#Nationalvegetarianweek) which runs from 15th to 21st May 2017. You might think that the benefits of eating plenty of fruit and veg are widely known but unfortunately there are still some people that don’t eat their …

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Finding the Dough in Bread…

May 8, 2017

Exploring the consumer habits around baked goods using lifestyle data and geodemographic profiling This month marks both Real Bread Week the British Sandwich week, both are celebrations of yeast activated baked goods and the joy they bring us. This got …

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Mapping Cyclists Using GIS & Census Data

March 22, 2017

The Big Pedal is the UK’s largest inter-school cycling and scootering challenge. It’s designed to inspire pupils, staff and parents to cycle or scooter to school. In 2017 The Big Pedal will return on the 20 March and run for …

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Geodemographics and the University of East London

February 28, 2017

As the University of East London pass their 6-month mark of using our geodemographic classification, P2 People & Places, Professor Allan Brimicombe, Head of The Centre for Geo-Information Studies, provided us with an update about how it’s being used and their …

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Scheduling Software Prospex GIS

February 22, 2017

Schedule Manager in Prospex GIS – User Guide This powerful feature in Prospex GIS enables users to optimise call visit schedules for an individual or even an entire field force. The schedule can be displayed on a map and even …

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