Visualising health data unlocks a range of opportunities

June 15, 2017

Mapping health related data alongside P2 People & Places (geodemographic classification) provides valuable and actionable insight that enhances a range of processes such as: Marketing awareness campaigns Identifying locations for clinics Aligning resources effectively such as budget, staff and facilities …

Read more  |  Comments Off on Visualising health data unlocks a range of opportunities

Geodemographic analysis of traditional mill towns

June 13, 2017

Geodemographic analysis unlocks a range of opportunities for private and public sector organisations. From delivering services to marketing products geodemographic analysis provides the insight and intelligence required for effective decision making. The invention of the sewing machine revolutionised the textile industry …

Read more  |  Comments Off on Geodemographic analysis of traditional mill towns

Why Men’s Health doesn’t have to be a pain in the…

Writing as an English man with the associated stiff upper lip, it’s very easy to ignore health issues and bury the proverbial head in the sand believing it won’t ever affect me… This unfortunately is a dangerous attitude to take. …

Read more  |  Comments Off on Why Men’s Health doesn’t have to be a pain in the…

GIS mapping household spend on fruit and vegetables

May 15, 2017

It’s National Vegetarian Week (#Nationalvegetarianweek) which runs from 15th to 21st May 2017. You might think that the benefits of eating plenty of fruit and veg are widely known but unfortunately there are still some people that don’t eat their …

Read more  |  Comments Off on GIS mapping household spend on fruit and vegetables

Finding the Dough in Bread…

May 8, 2017

Exploring the consumer habits around baked goods using lifestyle data and geodemographic profiling This month marks both Real Bread Week the British Sandwich week, both are celebrations of yeast activated baked goods and the joy they bring us. This got …

Read more  |  Comments Off on Finding the Dough in Bread…

Mapping Cyclists Using GIS & Census Data

March 22, 2017

The Big Pedal is the UK’s largest inter-school cycling and scootering challenge. It’s designed to inspire pupils, staff and parents to cycle or scooter to school. In 2017 The Big Pedal will return on the 20 March and run for …

Read more  |  Comments Off on Mapping Cyclists Using GIS & Census Data

Geodemographics and the University of East London

February 28, 2017

As the University of East London pass their 6-month mark of using our geodemographic classification, P2 People & Places, Professor Allan Brimicombe, Head of The Centre for Geo-Information Studies, provided us with an update about how it’s being used and their …

Read more  |  Comments Off on Geodemographics and the University of East London

Scheduling Software Prospex GIS

February 22, 2017

Schedule Manager in Prospex GIS – User Guide This powerful feature in Prospex GIS enables users to optimise call visit schedules for an individual or even an entire field force. The schedule can be displayed on a map and even …

Read more  |  Comments Off on Scheduling Software Prospex GIS

How Census Data Connects You With Your Customer

February 2, 2017

It doesn’t matter what the size of a business is, we all need to gather information in order to help us make those important decisions. With the latest Census data we can find out more about our customers and better influence the overall …

Read more  |  Comments Off on How Census Data Connects You With Your Customer

Your data is a resource. Can you afford not to use it?

January 23, 2017

“Information is the oil of the 21st century, and analytics is the combustion engine” – Peter Sondergaard, senior vice president at Gartner Big data is transforming the way businesses understand and interact with customers. Analysing large datasets enables businesses to identify …

Read more  |  Comments Off on Your data is a resource. Can you afford not to use it?




+44 (0)1904 701020

View all our posts

Connect with us

Beacon Dodsworth Ltd.
5 Middlethorpe Business Park, Sim Balk Lane, Bishopthorpe, York. YO23 2BD
Tel. +44 (0)1904 701020 email info@beacon-dodsworth.co.uk

European Society for Opinion and Marketing Research (ESOMAR) logo Google Enterprise Partner Association for Geographic Information logo

© Beacon Dodsworth Ltd 2017 | Legal
Registered in the UK, company no. 2908091